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AI FOR PRINCIPALS
One-on-one work on how you think, decide, and communicate with AI — and the questions you'd rather not ask in front of the team.
Book the diagnosticThe promise was less work Is AI making simple work take longer than before?
THE PROBLEM
It's not your team. PwC, 2026: 56% of CEOs get no measurable return from AI.
The problem is rarely capability. It's the gap between what your people already know and what the new thing demands. Buying more tools won't close it.
WHAT I DO
I make AI usable for people who aren't technical.
20 years of making the
unfamiliar click for
skilled people
Now applied to AI.
EXPERIENCE
20 years globally
Across countries and trades, I worked with craftsmen who knew their fields better than I ever would. My job was to bridge what they already knew with what complex prototypes demanded. Once it clicked, they made the systems their own, and improved my designs with expertise I could never supply.
AI is simply the newest unfamiliar.
WHAT YOUR TEAM GETS
A team that doesn't need me.
I came to AI as an operator, not a technologist. We work in your actual workflows until it clicks. Then you take it further without me. That's the test.
SERVICES
learn AI. Build with it.
Training or proven outreach that books calls.
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TEAM SESSIONS
Work through live tasks together until the new method clicks.
Book the diagnostic03 / 05
WORKING SYSTEMS
Turn what works into repeatable workflows your team can run independently.
Book the diagnostic04 / 05
ONGOING SUPPORT
There if you want it. Unnecessary by design.
Book the diagnostic05 / 05
CLIENT ACQUISITION, BUILT
Fewer emails, better aimed. Lists built with trade knowledge, verified before a single send, written like a person — an engine that books calls, then it's handed over. Yours, not rented.
Book the diagnosticYou’re already paying for AI that creates more work. Let me make it useful.
Bring one real workflow.
In 35 minutes, we’ll find where AI is slowing it down, why it’s happening, and what to change first.
BOOK A FREE 35-MINUTE DIAGNOSTIC
No deck. No pitch. If I can't find the leak, I'll tell you in the first 35 minutes.
WORK
Already running inside real companies.
01 / 06 · UNITED GROUP · DUBAI
Import–export. Instead of chasing tenders, I built a Python scraper to find companies winning $1M+ contracts—surfacing $300M+ in opportunity.
Claude • ChatGPT • Perplexity • Kovafilter
TESTIMONIAL
"He got our team using AI, then built a system that surfaced opportunities we would have missed. We got more than we paid for."
02 / 06 · TOPNUCHTECH · NEW YORK
NYC service business. Built and ran AI-assisted outbound — steady warm leads from GCs, property managers, real estate, and developers.
Smartlead • Apollo • Clay • Kovafilter
TESTIMONIAL
"He gets replies because he knows the field, not just the tools. Leads ask who wrote the emails — some have tried to hire him off my campaigns."
03 / 06 · ROQI AL ASEMA · RIYADH
Real estate development. Design and fabrication of portable-housing prototypes, multilingual crews. Became the in-house AI lead — trained founder to crew.
Claude • ChatGPT • Perplexity • Midjourney
TESTIMONIAL
"He joined as our lead designer, proved AI in his own work, then got the whole team using it. The impact was immediate."
04 / 06 · KOVAFILTER · BUILT & VERIFIED
Two-phase AI lead-qualification pipeline, used across every engagement above. ~7,000 companies processed for about $65 — verified at 98% accuracy against manual review.
Python • OpenAI • Perplexity
STATEMENT
Built to check my own work. Now it runs every list before a name reaches a client.
05 / 06 · ODA GATE · FLORIDA
My company, AI-run from day one. Full back office—entity, banking, payments—built remotely in a day. Every contract AI-reviewed before signing. Every factory catalog rebuilt as a branded document.
Claude • Perplexity
STATEMENT
My own company runs on this. If it doesn't survive here first, it doesn't reach you.
06 / 06 · THE FOUNDATION · NYC & SF BAY AREA
Before AI: a decade running a smart-home and AV business — 10,000+ projects sold, closed, and delivered myself.
STATEMENT
A decade selling and executing this myself taught me what actually moves people. AI just lets me do it at scale.
